SunTec India - IT Outsourcing Company: 2018

eCommerce Statistics 2018 - You Need To Know!

Are you looking forward to planning your eCommerce strategy for 2019? If that's a yes, do check out the eCommerce statistics of 2018 before strategizing for 2019. Click on the link to read more.

Link: https://www.suntecindia.com/blog/a-compilation-of-global-ecommerce-statistics-that-will-matter-in-2019/

Email Scrubbing: Why To Clean Your Mailing Lists

Remember the last time most of your emails bounced? Or when you fell prey to spam complaints? Unfortunately, what you were dealing with then was an unclean mailing list. But the question is, are you still struggling with one? Because if you are, you could be wasting your time and money on contacting the people who don’t have any interest in your business. Even worse, around one-third of your subscribers may not even open your emails, thereby reducing the ones who’ll click on the call to action (CTA).

Luckily for you, there is a way out - email scrubbing, a process that lets you eliminate unengaged and inapt subscribers from your mailing list in order to ensure that you market your business only to the people who actually want to receive your emails.

Taking care of the email list hygiene is vital, and this essentially helps in targeting your audience in a better way. So, you should do mailing list cleaning a couple of times per year to make every mail count. Let us glance over a few key benefits of email scrubbing:

Person Using Macbook Pro on Brown Wooden Desk

Better Open and Click Rates

The open and click rates are computed as a percentage of the total number of emails sent to the mailing list. When your open and click rates start to decline, it is a clear warning that your mailing list cleaning is due. In that case, you need to dig into the individual campaigns and improve your email marketing practices. If your emails aren’t getting opened and clicked, they aren’t getting converted, and even worse, you are missing out on quality leads, affecting your overall sales.

Fewer Spam Complaints

If you want to reduce the number of spam complaints, opting for mailing list cleanup could be of great help. Email scrubbing ensures removal of subscribers who are likely to mark your emails as spam. That clearly means you’ll have a better sender reputation, and your emails will reach out to more number of subscribers, that too in their inboxes.

Fewer Bounces

The fundamental purpose of sending an email is lost when it fails to reach the intended recipient. Not only this, a higher bounce rate is what affects the hygiene of your mailing lists and has the same effect as spam complaints. Sometimes it occurs due to change in email addresses, technical errors, or because the mails in the recipients’ inboxes have reached their optimum limit. If you remove such email ids from the mailing list, it will definitely minimize the percentage of bounce rates.

Reduced Costs

If you are refining your mailing lists and limiting them to only the people who might be interested in your business, then it would definitely eliminate unengaged subscribers. And usually, when you opt for IT outsourcing services, they charge you for the number of subscribers or emails you send or both. So, if you are keeping your mailing list clean, you are precisely reducing the costs. All in all, email scrubbing will help you improve your email marketing ROI to a great extent.

Better Reporting

When you have finally refined your mailing lists, your stats for email marketing campaigns will show accurate results. You can use this email list for many other marketing campaigns in the future as well.

If you are finding it difficult to propose fool-proof email marketing campaigns, choose SunTec India to avail mailing list cleanup services for running a successful strategy for the same. Get started by dropping a mail at info@suntecindia.com.

Magento 2.3 - Features and Highlights

With features like PWA Studio, GraphQL, controlled cache management, and declarative schema, Magento 2.3 has everything going for it. In fact, it deserves a place in your action plan in 2019, if you want to accelerate your store's growth. To read more visit https://www.suntecindia.com/blog/magento-2-3-accelerate-your-stores-growth-in-2019/

Learn How Product Descriptions Helps to Seal The Deal

Are buyers merely reading the product descriptions on eBay, or are they actually buying your products? Because, if they are not, it’s time you introspect and see where you are going wrong with product description copywriting. To read more click Product Description Writing Services.

ePublishing Is Not Half Bad. Get To Know It Better!

Every industry undergoes a fair share of updates over time, and publishing, of course, is no exception. It, too, has gone through a transformation, a major one for that matter, and now focuses on providing “valuable” content. Not that there wasn’t enough focus on adding value already, but with the advent of eBooks and eReaders, things have changed, and for good. ePublishing has taken over, and book, educational, journal, media, and trade publishers have begun to experiment with various formats, devices and languages, churning out content that goes down well with their readers. But, here’s the million-dollar question: WHY? Why have they embraced ePublishing in the first place? Let’s try and find the answer:

For starters, eBook creation doesn’t necessarily mean that you have to come up with fresh content every time. You could very well repurpose your existing content across media, and publish it to diverse channels and platforms.

The best part is that it’s possible to convert all sorts of content, including traditional books, magazines, children's literature, journals, and Science/Technical/Medical (STM) content, into the digital version. Even dictionaries, marketing collaterals and training resources can be easily digitized.
And guess what, conversion is not just limited to the type of content you choose, and can also be extended to the format in use. For instance, if you were to structure your content for flexible reuse and web publishing, you can simply avail XML conversion services, and get it done. The same holds true for PubMed, DTBook and other prevalent conversions - these can all meet your individual requirements.
Luckily for you, conversion also touches upon the products of tomorrow, such as. anthologies, article collections, and eLearning materials, thereby giving you the upper hand and laying the groundwork for the future.

ePublishing makes it easier for you to provide your readers with what they are looking for - an interactive book. You are free to get images, audio and video content, games, puzzles, quizzes, etc. embedded into the content, and turn your book into an engaging one, so to say.

Also, your readers are spoilt for choice, and already have a plethora of devices to choose from, including Amazon's Kindle, Barnes and Noble's Nook, Apple, Google, Kobo, Android, etc. So, if you do get down to creating ebooks, you can make sure that the end result caters to all or at least most of these devices. Better still, you could look for a company that knows the drill, and offers eBook creation services,

Lastly, contrary to popular belief, eBooks can be easily made available in a multitude of languages. So, if you are an author or a publisher or work for any of the libraries or archives, rest assured you can get your traditional content translated without any difficulty. Conversion services usually entail localization in most of the popular languages, including English, Spanish, French, Russian, German, Italian, Hebrew, Arabic, etc.

Adding to what we have discussed above, it’s not only easy to create an eBook, but promoting it is also a child’s play, especially if you can develop an eBook app or a mobile eBook store. And well, if you don’t know how to go about it, SunTec India can always lend a helping hand, and at the same time ensure that you save big on costs, get quality results and benefit from a rather improved time to market. Reach out at info@suntecindia.com. Happy ePublishing!

Read the Guide to Get Your Site Ready For The WordPress 5.0 Update

With WordPress 5.0 expected to be rolled out later this month, it’s high time gear up for the update. Not sure how to go about it? Well, worry not, here’s a guide for you to refer to. To read the full guide click Custom Wordpress Development Services or to know details call on +1 646 712 9814.

Get a Guide to Uploading Your Products to Amazon

A comprehensive guide to uploading products to Amazon all by yourself. And if you don’t want to take matters into your own hands, Amazon product upload services can always save the day. To know more please visit To know more please call us on +1 646 712 9814.

Get your Mobile Site Ready for the Upcoming Holiday Season - SunTec India

With the increasing use of mobile devices, it’s more important than ever to give mobile & web development some serious thought. And now that the holiday season is around, you should consider taking the plunge sooner rather than later. Already have a mobile site? Well, make sure it’s worthwhile. If it's not worthwhile then visit mobile & web development company by calling us on +1 646 712 9814 or email us at info@suntecindia.com

5 eCommerce Website Design Fundamentals You Wish You Knew Earlier

When it comes to an eCommerce website, the primary focus is to convert visitors into customers. An online shopping website must not only be SEO-friendly, but user-friendly too. The most important part of a good shopping site design is user experience. Visitors must be persuaded to come back to your site, thus, adding to your profits. There are some pointers that you can follow to make your website design a success.

These are as follows:

Navigation - Simplicity Is The Key

In general, an online store that has a simple navigation system is preferred over a complex one. Too much categorization confuses the buyers. Which eventually decreases the number of leads. Your menus need to be simple and easy to understand. That said, it must be ensured that they’re not over-simplified. In terms of navigation, you should stick to using clear and direct labels that the user can easily acknowledge.

Let Your Checkout Process Be Straightforward

Do not include links that could redirect the user to other landing pages, abrupting the checkout process. A checkout process must allow the user to either go back and cancel the transaction or go forward and pay. As a part of your eCommerce Website design, keeping the checkout process transparent and easy will do the trick.

Shorter Load Time - Because Time is Money!

None of the consumers have got the kind of time to sit back and patiently wait for your site to load. If your site load time is more than 4 seconds, chances of it getting abandoned are high. And this directly hurts your conversion rates. What’s even worse is that those visitors may never return to your site in the future. Therefore, make sure that the load time of your site is as short as possible.

Error Messages Must be Clear and Understandable

If a product is not in stock or can only be bought in the specified quantity, do let the customer know. Still, if some error persists during the checkout, it must be made visible to the customer in a clear way. Nothing is more annoying than not being able to purchase a product without even knowing the reason behind it. Using color coding is a great way to highlight your error messages and make them comprehensible. Placement of these error messages must also be favorable, preferably above or next to the product.

Include an auto-complete search functionality

Having an auto-complete search functionality for your search box is a plus point. Besides automating the search feature on your website, providing suggestions, just like Google does, is always helpful. This will improve the user experience by making searches simple and faster. Which is good for you in terms of getting conversions.

Besides getting these pointers implemented in your site, it is also important to carry out regular testing. Ensuring proper functioning of these additions must be a priority. While we are on eCommerce Website design, content also plays a significant role. Employing a CMS Web Design is a smart choice for managing and maintaining the content on your website and thus, the overall design.

Looking for eCommerce Website design experts to help you amp up the user experience of your shopping website? Your search ends here. Our professionals employ the best techniques, including CMS Web Design, to make your website stand out. Just write to us at info@suntecindia.com to get started.

4 Significant Benefits Of Amazon Product Management

In today’s digital world, organizations are more cautious about utilizing their resources optimally and increasing efficiency in product development. With Amazon growing at a fast pace, more and more organizations are going a step ahead by opting for Amazon Product Management services. In fact, these services have become imperative for organizational growth in a dynamic environment.

Here are some of the key benefits:

Opportunity to collaborate with Marketing Personnel

Every eCommerce business must work closely with the marketing team. On one hand, the product management team will add value to the product, and on the other hand, the marketing team will effectively run campaigns to sell the product to the target audience. Increasing dialogue between the two teams will definitely bring synergy in determining new target markets for the existing products and also sort all the new challenges pertaining to new product development and the target groups. Synchronization of efforts will make the process fool-proof.

Reduction in risk of product failure

An effective Product Management calls for an in-depth market scanning and a systematic plan of action. When adequate planning is involved in the product development stage, there is less risk of product failure. And when you have a reliable plan that involves thorough market study and a professional product copywriter to take care of the product content part, your business will surely climb up the success ladder.

Aligning new market scenarios with key business objectives

Handling all the product-related setbacks and carrying out an effective plan for product launch is extremely vital. The intent is to solve the market problems pertaining to new product development and launch and align the solutions with your business objectives. If in case the new product does not meet the business objectives as per the market research and analysis, then one should always discard it or de-prioritize it from the plan of action.

Future-proof organizations with Amazon Product Management

Effective management of products is necessary for the long-term functioning of any online business. It has a unique position in every organization. The product managers coordinate with the key stakeholders to infuse value into products for long-term success. When you choose Amazon for managing your products, your online business will grow as Amazon expands. So dive into the sea of opportunities on Amazon and take your business to the next level.

No matter what business you choose, product management will always matter. Its importance lies in increasing online presence. and boosting user experience.

you are interested in updating your product catalog or wish to optimize the content, Amazon product management services are what you should look for. SunTec India can skillfully handle all the major eCommerce platforms for managing products. Get started by simply dropping a line or two at info@suntecindia.com to take it further.

Benefits of Data Management for Real Estate and Mailing List Cleaning

Managing huge data sets can be a tricky task for organizations. But, technology is here to make things easier. It not only saves time and effort but offers several other advantages as well. Take data management for example. It is moving to Big Data, especially for real estate. It helps in speeding up the decision-making processes. Another important and integral part of data management is cleaning of mailing lists. It is necessary to purge all unimportant email addresses. This is important to maintain a healthy outbox.

But what are the benefits of doing these things? Let’s find out.

Data Management for Real Estate: Big Data and its Benefits

Some data sets do not come under the category of conventional databases. But, they consist of associations that can be helpful after analyzing. Such data sets come under Big Data. It is now experiencing great usage in Data Management for Real Estate. Using Big Data Analysis can assist realtors in quick and accurate decision making. They can come up with a solution that is beneficial to all the clients. There are various benefits associated with using Big Data for Real Estate. These include, but are not limited to:

Simplifies financial decision making

One wrong financial decision can affect the entire organization. There is no room for error in an important financial decision-making process. Big Data makes this process easier by providing a risk analysis over the agenda. It also helps in determining if a particular investment is a good idea or not.

Appraisal made easier

Cities and suburban areas are expanding. Determining appraisals becomes complex in such a scenario. But, Big Data makes the whole process simple. Big Data analyzes the properties in the neighboring area. Then it determines and discloses their real worth. This saves much time, and one can be sure about the accuracy of the results.

Easy customization of insurance plans

Insurance plans are easy to customize after an analysis of a large geographical area. This conveys the information about the kind of coverage a customer is looking for. Which is exactly what Big Data helps with. It helps you customize your insurance plans without any difficulty.

Practices targeting marketing for great benefits

Big Data does a serious analysis to predict various factors. These factors may depend on the behavior of customers or other trends. It works by then targeting the appropriate audience.

Prevents money laundering

Big Data analyzes activities that are suspicious and brings them forward. It alerts the concerned owners about the same. All this contributes towards the prevention of money laundering.

Mailing List Cleaning: The What, Why, and Benefits

Your mailing list can consist of obsolete email addresses. It may also contain addresses that are invalid. Cleaning of such addresses is important. It will be easier for you to be responsive to your subscribers. Here are some benefits of Mailing List Cleaning:

Engagement of appropriate users

Your cleaned mailing list will only consist of interested users. These users are the leads that you have been looking to generate. Engaging only targeted users will also help you reduce the risk of getting blocked.

Saving up on money

Targeting only the appropriate email addresses will help you save on money as well. Wasting money by sending emails to inactive addresses is never a smart move.

Helps in maintaining a good sender reputation

Various things can affect a sender’s reputation. User engagement, complaints, bounces and spam trap hits are some examples. Cleaning your mailing list can help you stay away from such issues, and save your reputation.

Prevention from spam traps

If you find yourself hitting spam traps, this means that the quality of your mailing list is poor. Maintaining a clean mailing list should suffice, to begin with.

Managing huge databases and mailing lists is not a one-man task. Only expertise can ensure the accuracy and quality of processes. Which is why it is always better to hire experts for such matters.

Looking for professionals to help you with your Mailing List Cleaning? Having trouble with Data Management for Real Estate? Hire an experienced force for quality results. Connect with us at info@suntecindia.com.

Top 4 Pitfalls To Avoid When Creating Interactive eBooks

With digital publishing gaining momentum with each passing day, various companies are making use of interactive ebooks to entertain and educate their audiences. Infused with interactive multimedia elements, the modern-day ebooks are all set to revolutionize the online digital publishing game by offering out-of-the-box innovative elements to both content creators and content consumers.

Now, let us check out the top 4 pitfalls that business owners need to avoid in order to make the most of interactive ebooks -

#Pro Tip 1: Get Rid Of PDF Format

While writing content for books, magazines or brochures on the digital platform, there are a lot of constraints of PDF which one has to face. Therefore, the very first thing to do while developing an interactive ebook is to let go of PDF. Instead, think about how you can tell your story with the help of images, videos, audio, and animations. Moreover, as the structure of PDF doesn’t translate well to the web, EPUB is considered as the best format for ebooks.

#Pro Tip 2: Don’t Make A Verbose Copy

Readers have a short attention span. Which is why they prefer reading a concise text instead of a lengthy one. Yet, if the ebook is interactive and conveys a rich and valuable story with the help of images, videos, GIFs, animations etc., then it would certainly pique the interest of the viewers. In fact, according to creative interactive ebooks experts, readers wouldn’t even mind reading an extensive ebook as they are getting layers and layers of information without the usage of thousands of words.

#Pro Tip 3: Brainstorm Visual Aspect First

Unlike a static ebook, the creation process of an interactive ebook should be entirely different as graphics and design are elemental to the story you want to convey. In other words, before the ebook is written, it is necessary to finalize the visual concept of the topic. You can give an outline of your written content to your online digital publishing creative team so that your team can research visuals and wire-frame a design. Together, you can pair visuals, audio and the copy in such a way that it most effectively tells the story.

#Pro Tip 4: Never Skip A Call-To-Action

Do not leave your audiences wondering at the end of the text as to what they are supposed to be doing. You need to lead them in the right direction by providing a clear ‘Call-to-action’ button. The placement of the CTA depends entirely upon you. You can use a persistent CTA as a part of the footer/header element, pop-up CTAs which appear after a certain amount spent on the piece of content or CTAs which appear in their own sections.

The process of creating interactive ebooks does include various rules that static ebooks follow, but not all of them. Therefore, in order to embrace the creative freedom in a suitable manner, an expert ebook creator needs to be hired.

SunTec Digital offers unmatched digital publishing support for creating an interactive ebook. Are you in lookout of an expert ebook creator? Need a creative nerd to work on your project? Drop a mail at info@suntecdigital.com to get started soon.

How CMS Development Service providers help you have complete control over your Website

Business owners often come across the term CMS (Content Management System), while creating a website for their business, event or portfolio. This is because a CMS is an important part of website creation.

CMS is a computer application (or a set of similar programs) which can be used to create or manage digital content. This is performed by adding, editing or deleting the content which is published on a website.

Let us check out the major advantages of a CMS -

- SEO-friendly

The greatest advantage of CMSs is that they are SEO-friendly. They can very easily incorporate custom page titles as well as metadata and adjustable URLs during web application development. If you want further tips on how to optimize your content, then there are helper plugins available.

- Quick updating

While using CMS, sites can be updated in a quick and effortless manner. And various components like menus, headers, footers, and sidebars can be quickly updated even when using the administrative interface.

- Simplified Content editing

Content editing is entirely separate from the design and functionality of the site during web application development. Therefore, users which aren’t trained can easily add, format and edit their content on the website without having to gain expertise in designing and coding.

- Restricted Access Permissions

Based on various roles like an author, editor, contributor, administrator etc., each and every user can have selective access permissions based on their roles. The website owner can choose to allow some users to add as well as edit their own content

Additionally, a professional CMS development service provider would encompass all the following areas -

1. CMS custom web design templates

2. Migrating existing site to CMS

3. CMS web design and development

4. Maintaining CMS Portals development

5. Customizing existing CMS modules, plug-ins and components.

6. Integration of CMS of existing systems into CMS-developed websites

7. Custom CMS development of various components for your site.

It is worth adding that whenever you plan to opt for CMS development services, you should make sure to hire the most professionally run service provider as a highly skilled team makes use of anti-virus tools &firewall, deploys automatic hack cleaners and also takes the backups of your website at equal intervals.

SunTec India provides comprehensive CMS support so that business owners can have access to a CMS capable of creating & editing content and which also allows them to administer users and assign different permissions to each. If you are interested in getting a CMS developed from experts, then drop a mail at info@suntecindia.com to get started.

How Web Data Scraping Propels Your Business Forward

Ever wondered what tools facilitate various search engines like Google in handling zillions of search queries? Well, search engines largely rely on advanced web scrapers in order to retrieve the content that will get included in their index. So in a way, it wouldn’t be wrong to say that Internet wouldn’t be able to exist without web scraping.

It just doesn’t stop here. There are myriad of benefits which web scraping is providing to various business owners. As a consequence, various enterprises are preferring to opt for professional web data scraping services in order to reap maximum benefits. Let us check out how data scraping plays a pivotal role in the success of a business -

1. Stay updated with industry news - Data scraping from the web enables you to acquire a detailed knowledge of your industry. You can easily identify what is trending in your industry and what is not.

2. Researching relevant SEO keywords - Data scraping enables you in gauging exactly which keywords would be the most relevant for your search engine optimization plan and will draw the maximum traffic towards your website.

3. Locate sales leads - If you are aware of few characteristics of your ideal customer, then you can identify those types of potential customers in the existing market with the help of a data scraping bot. And this bot will not only help you in managing your lead but also be converting it as data scraping helps you in getting the contact info of those people as well.

4. Conducting background checks - Web data scraping will help you in gaining information regarding criminal records, resume discrepancies and a lack of proper qualifications. Such data is highly useful while performing the background check of potential employees, vendors and business partners.

5. Competitor price analysis - With web scraping, you get access to uniquely responsive and comprehensive strategy for competitor price analysis. You can easily keep a tab on the prices and promotions of your counterparts from the same industry and remain competitive while optimizing profits. These techniques give far more effective results than other traditional means of tracking the prices of your direct competitors.

To sum up, data scraping is an efficient technique which helps in assessing a wealth of information present over the web on any given topic related to a respective industry and customer group. And various enterprises are banking on this Big Data in order to gain necessary insights. Apart from web scraping, they are also opting for online data entry services India too to stay ahead of the curve.

SunTec India specializes in providing comprehensive data scraping support to enterprises to help them curate content from the web. If you are looking for a data scraping specialist, then drop a mail at info@suntecindia.com to get started.