5 eCommerce Website Design Fundamentals You Wish You Knew Earlier

When it comes to an eCommerce website, the primary focus is to convert visitors into customers. An online shopping website must not only be SEO-friendly, but user-friendly too. The most important part of a good shopping site design is user experience. Visitors must be persuaded to come back to your site, thus, adding to your profits. There are some pointers that you can follow to make your website design a success.

These are as follows:

• Navigation - Simplicity Is The Key

In general, an online store that has a simple navigation system is preferred over a complex one. Too much categorization confuses the buyers. Which eventually decreases the number of leads. Your menus need to be simple and easy to understand. That said, it must be ensured that they’re not over-simplified. In terms of navigation, you should stick to using clear and direct labels that the user can easily acknowledge.

• Let Your Checkout Process Be Straightforward

Do not include links that could redirect the user to other landing pages, abrupting the checkout process. A checkout process must allow the user to either go back and cancel the transaction or go forward and pay. As a part of your eCommerce Website design, keeping the checkout process transparent and easy will do the trick.

• Shorter Load Time - Because Time is Money!

None of the consumers have got the kind of time to sit back and patiently wait for your site to load. If your site load time is more than 4 seconds, chances of it getting abandoned are high. And this directly hurts your conversion rates. What’s even worse is that those visitors may never return to your site in the future. Therefore, make sure that the load time of your site is as short as possible.

• Error Messages Must be Clear and Understandable

If a product is not in stock or can only be bought in the specified quantity, do let the customer know.   Still, if some error persists during the checkout, it must be made visible to the customer in a clear way. Nothing is more annoying than not being able to purchase a product without even knowing the reason behind it. Using color coding is a great way to highlight your error messages and make them comprehensible. Placement of these error messages must also be favorable, preferably above or next to the product.

• Include an auto-complete search functionality

Having an auto-complete search functionality for your search box is a plus point. Besides automating the search feature on your website, providing suggestions, just like Google does, is always helpful. This will improve the user experience by making searches simple and faster. Which is good for you in terms of getting conversions.

Besides getting these pointers implemented in your site, it is also important to carry out regular testing. Ensuring proper functioning of these additions must be a priority. While we are on eCommerce Website design, content also plays a significant role. Employing a CMS Web Design is a smart choice for managing and maintaining the content on your website and thus, the overall design.

Looking for eCommerce Website design experts to help you amp up the user experience of your shopping website? Your search ends here. Our professionals employ the best techniques, including CMS Web Design, to make your website stand out. Just write to us at info@suntecindia.com to get started.