Learn How An OpenCart Expert Can Help Transform Your Store

OpenCart, one of the most popular PHP-based eCommerce shopping cart systems, has proved to be quite valuable for many online businesses.According to BuiltWith, about 941,433 websites have used OpenCart till date. There are several reasons why these many websites have entrusted OpenCart with their shopping cart requirements. Ease of setup, extensibility, free availability, user-friendliness, to name a few.
While your OpenCart store may be up and running, you might still be unaware of a number of things that can help you get the most out of your online store. It is also very much possible that your store might not be getting as many conversions as it should, thanks to the fiery competition.

However, an OpenCart specialist knows all about OpenCart website development and is very well aware of all the tips and tricks that can get you maximum sales and profits. Why not have one take care of your website’s requirements?
Here’s how an OpenCart expert can help bring out the best in your online store:

• Easy store design customization
   An OpenCart developer knows how to access and work around the source files of store design and themes. Making edits to a default theme code is a no brainer for them. And not to mention, it is always better to get an existing theme customized than building one that’s brand new.
• Responsive navigation integration
  Adding responsive elements to an eCommerce site never goes unnoticed. If anything, the site only looks far more professional and polished. The same goes for an OpenCart website. Responsive navigation, in particular, can level up the user experience. And with an expert from a reputed OpenCart development company by your side, you’ll be in luck as they will know how to integrate a JavaScript library with your store’s style sheets to make your store adapt to whatever device it is being accessed on. 
• Site speed and performance enhancement Buyers don’t have all day to wait for your site to load, which is why having an eCommerce website with a high loading speed has become the need of the hour. If your OpenCart website has been underperforming in terms of speed, it is quite possible that it's missing some important upgrades and may require debugging. Who better than an OpenCart developer to deal with such issues? 
• Placing attractive sliding banners
  Having attractive, custom-built sliding banners on your website’s homepage is a brilliant way to announce the arrival of new products, discounts or even trending/seasonal products. An OpenCart expert can help you take it up a notch by creating one for each category page to highlight some of your best products.
  As your business grows, your OpenCart store will also need to scale up in terms of functionality and performance. A qualified OpenCart developer is an expert at building new modules and knows exactly how to enhance your site’s functionality. So, it’s time you get an OpenCart specialist to work on your website and help you make the most of it.
  Not sure where to find one? We’ve got you covered. Qualified developers at SunTec India have the know-how required for OpenCart website development. Connect with one at the earliest. Start by writing to us at info@suntecindia.com.

With Millions of Active Buyers, eBay Is Going Places. Now What About You?

eBay, one of the most powerful eCommerce platforms, currently has about 175 million active users. It's a place to be for sellers who are looking to achieve higher conversion rates, In order to get the most out of this platform, you'll need to make sure that your product descriptions, categorizations, product uploads, inventory, etc. are up to mark. To know more read our blog https://www.suntecindia.com/blog/with-175m-active-buyers-ebay-is-going-places-what-about-you/

Come and Learn How To Build A CMS Website From Scratch Using WordPress

Long gone are the days when a thorough know-how of programming languages was the only way to build a website. With CMSs, developers can now choose to build a website with or without coding. The best one so far is WordPress. Some developers, however, do intend to build a website from scratch. Using WordPress is the best option as it gives the developers total control over their website. Plus, the platform is easy and free to use, which only adds to its various advantages. Learn how to build a website using WordPress from scratch. 

Data Mining - A Turning Point For Your Business

When it comes to making decisions for businesses, useful information must be brought forward in order to stay ahead of the competition. Data mining can get you valuable insights from useful data by collecting relevant data, extracting meaningful information and then analyzing the information. These can collectively help your company in generating a better ROI. Using some basic machine learning techniques, you can obtain knowledge and use the same to your business advantage. To read more click on the blog link: https://www.suntecindia.com/blog/data-mining-could-be-a-turning-point-for-your-business-heres-how/

eCommerce Statistics 2018 - You Need To Know!

Are you looking forward to planning your eCommerce strategy for 2019? If that's a yes, do check out the eCommerce statistics of 2018 before strategizing for 2019. Click on the link to read more.

Link: https://www.suntecindia.com/blog/a-compilation-of-global-ecommerce-statistics-that-will-matter-in-2019/

Email Scrubbing: Why To Clean Your Mailing Lists

Remember the last time most of your emails bounced? Or when you fell prey to spam complaints? Unfortunately, what you were dealing with then was an unclean mailing list. But the question is, are you still struggling with one? Because if you are, you could be wasting your time and money on contacting the people who don’t have any interest in your business. Even worse, around one-third of your subscribers may not even open your emails, thereby reducing the ones who’ll click on the call to action (CTA).

Luckily for you, there is a way out - email scrubbing, a process that lets you eliminate unengaged and inapt subscribers from your mailing list in order to ensure that you market your business only to the people who actually want to receive your emails.

Taking care of the email list hygiene is vital, and this essentially helps in targeting your audience in a better way. So, you should do mailing list cleaning a couple of times per year to make every mail count. Let us glance over a few key benefits of email scrubbing:

                                 

• Better Open and Click Rates

The open and click rates are computed as a percentage of the total number of emails sent to the mailing list. When your open and click rates start to decline, it is a clear warning that your mailing list cleaning is due. In that case, you need to dig into the individual campaigns and improve your email marketing practices. If your emails aren’t getting opened and clicked, they aren’t getting converted, and even worse, you are missing out on quality leads, affecting your overall sales.

• Fewer Spam Complaints

If you want to reduce the number of spam complaints, opting for mailing list cleanup could be of great help. Email scrubbing ensures removal of subscribers who are likely to mark your emails as spam. That clearly means you’ll have a better sender reputation, and your emails will reach out to more number of subscribers, that too in their inboxes.

• Fewer Bounces

The fundamental purpose of sending an email is lost when it fails to reach the intended recipient. Not only this, a higher bounce rate is what affects the hygiene of your mailing lists and has the same effect as spam complaints. Sometimes it occurs due to change in email addresses, technical errors, or because the mails in the recipients’  inboxes have reached their optimum limit. If you remove such email ids from the mailing list, it will definitely minimize the percentage of bounce rates.

• Reduced Costs

If you are refining your mailing lists and limiting them to only the people who might be interested in your business, then it would definitely eliminate unengaged subscribers. And usually, when you opt for IT outsourcing services, they charge you for the number of subscribers or emails you send or both. So, if you are keeping your mailing list clean, you are precisely reducing the costs. All in all, email scrubbing will help you improve your email marketing ROI to a great extent.

• Better Reporting

When you have finally refined your mailing lists, your stats for email marketing campaigns will show accurate results. You can use this email list for many other marketing campaigns in the future as well.

If you are finding it difficult to propose fool-proof email marketing campaigns, choose SunTec India to avail mailing list cleanup services for running a successful strategy for the same. Get started by dropping a mail at info@suntecindia.com.

Magento 2.3 - Features and Highlights

With features like PWA Studio, GraphQL, controlled cache management, and declarative schema, Magento 2.3 has everything going for it. In fact, it deserves a place in your action plan in 2019, if you want to accelerate your store's growth. To read more visit https://www.suntecindia.com/blog/magento-2-3-accelerate-your-stores-growth-in-2019/