Remember the last time most of your emails bounced? Or when you fell prey to spam complaints? Unfortunately, what you were dealing with then was an unclean mailing list. But the question is, are you still struggling with one? Because if you are, you could be wasting your time and money on contacting the people who don’t have any interest in your business. Even worse, around one-third of your subscribers may not even open your emails, thereby reducing the ones who’ll click on the call to action (CTA).
Luckily for you, there is a way out - email scrubbing, a process that lets you eliminate unengaged and inapt subscribers from your mailing list in order to ensure that you market your business only to the people who actually want to receive your emails.
Taking care of the email list hygiene is vital, and this essentially helps in targeting your audience in a better way. So, you should do mailing list cleaning a couple of times per year to make every mail count. Let us glance over a few key benefits of email scrubbing:
Luckily for you, there is a way out - email scrubbing, a process that lets you eliminate unengaged and inapt subscribers from your mailing list in order to ensure that you market your business only to the people who actually want to receive your emails.
Taking care of the email list hygiene is vital, and this essentially helps in targeting your audience in a better way. So, you should do mailing list cleaning a couple of times per year to make every mail count. Let us glance over a few key benefits of email scrubbing:
- Better Open and Click Rates
The open and click rates are computed as a percentage of the total number of emails sent to the mailing list. When your open and click rates start to decline, it is a clear warning that your mailing list cleaning is due. In that case, you need to dig into the individual campaigns and improve your email marketing practices. If your emails aren’t getting opened and clicked, they aren’t getting converted, and even worse, you are missing out on quality leads, affecting your overall sales.
- Fewer Spam Complaints
If you want to reduce the number of spam complaints, opting for mailing list cleanup could be of great help. Email scrubbing ensures removal of subscribers who are likely to mark your emails as spam. That clearly means you’ll have a better sender reputation, and your emails will reach out to more number of subscribers, that too in their inboxes.
- Fewer Bounces
The fundamental purpose of sending an email is lost when it fails to reach the intended recipient. Not only this, a higher bounce rate is what affects the hygiene of your mailing lists and has the same effect as spam complaints. Sometimes it occurs due to change in email addresses, technical errors, or because the mails in the recipients’ inboxes have reached their optimum limit. If you remove such email ids from the mailing list, it will definitely minimize the percentage of bounce rates.
- Reduced Costs
If you are refining your mailing lists and limiting them to only the people who might be interested in your business, then it would definitely eliminate unengaged subscribers. And usually, when you opt for IT outsourcing services, they charge you for the number of subscribers or emails you send or both. So, if you are keeping your mailing list clean, you are precisely reducing the costs. All in all, email scrubbing will help you improve your email marketing ROI to a great extent.
- Better Reporting
When you have finally refined your mailing lists, your stats for email marketing campaigns will show accurate results. You can use this email list for many other marketing campaigns in the future as well.
If you are finding it difficult to propose fool-proof email marketing campaigns, choose SunTec India to avail mailing list cleanup services for running a successful strategy for the same. Get started by dropping a mail at info@suntecindia.com.
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