ePublishing Is Not Half Bad. Get To Know It Better!

Every industry undergoes a fair share of updates over time, and publishing, of course, is no exception. It, too, has gone through a transformation, a major one for that matter, and now focuses on providing “valuable” content. Not that there wasn’t enough focus on adding value already, but with the advent of eBooks and eReaders, things have changed, and for good. ePublishing has taken over, and book, educational, journal, media, and trade publishers have begun to experiment with various formats, devices and languages, churning out content that goes down well with their readers. But, here’s the million-dollar question: WHY? Why have they embraced ePublishing in the first place? Let’s try and find the answer:

1. For starters, eBook creation doesn’t necessarily mean that you have to come up with fresh content every time. You could very well repurpose your existing content across media, and publish it to diverse channels and platforms.
1. The best part is that it’s possible to convert all sorts of content, including traditional books, magazines, children's literature, journals, and Science/Technical/Medical (STM) content, into the digital version. Even dictionaries, marketing collaterals and training resources can be easily digitized.
2. And guess what, conversion is not just limited to the type of content you choose, and can also be extended to the format in use. For instance, if you were to structure your content for flexible reuse and web publishing, you can simply avail XML conversion services, and get it done. The same holds true for PubMed, DTBook and other prevalent conversions - these can all meet your individual requirements.
3. Luckily for you, conversion also touches upon the products of tomorrow, such as. anthologies, article collections, and eLearning materials, thereby giving you the upper hand and laying the groundwork for the future.

2. ePublishing makes it easier for you to provide your readers with what they are looking for -  an interactive book. You are free to get images, audio and video content, games, puzzles, quizzes, etc. embedded into the content, and turn your book into an engaging one, so to say.


3. Also, your readers are spoilt for choice, and already have a plethora of devices to choose from, including Amazon's Kindle, Barnes and Noble's Nook, Apple, Google, Kobo, Android, etc. So, if you do get down to creating ebooks, you can make sure that the end result caters to all or at least most of these devices. Better still, you could look for a company that knows the drill, and offers eBook creation services,


4. Lastly, contrary to popular belief, eBooks can be easily made available in a multitude of languages. So, if you are an author or a publisher or work for any of the libraries or archives, rest assured you can get your traditional content translated without any difficulty. Conversion services usually entail localization in most of the popular languages, including English, Spanish, French, Russian, German, Italian, Hebrew, Arabic, etc.

Adding to what we have discussed above, it’s not only easy to create an eBook, but promoting it is also a child’s play, especially if you can develop an eBook app or a mobile eBook store. And well, if you don’t know how to go about it, SunTec India can always lend a helping hand, and at the same time ensure that you save big on costs, get quality results and benefit from a rather improved time to market. Reach out at info@suntecindia.com. Happy ePublishing!