5 eCommerce Website Design Fundamentals You Wish You Knew Earlier

When it comes to an eCommerce website, the primary focus is to convert visitors into customers. An online shopping website must not only be SEO-friendly, but user-friendly too. The most important part of a good shopping site design is user experience. Visitors must be persuaded to come back to your site, thus, adding to your profits. There are some pointers that you can follow to make your website design a success.

These are as follows:

• Navigation - Simplicity Is The Key

In general, an online store that has a simple navigation system is preferred over a complex one. Too much categorization confuses the buyers. Which eventually decreases the number of leads. Your menus need to be simple and easy to understand. That said, it must be ensured that they’re not over-simplified. In terms of navigation, you should stick to using clear and direct labels that the user can easily acknowledge.

• Let Your Checkout Process Be Straightforward

Do not include links that could redirect the user to other landing pages, abrupting the checkout process. A checkout process must allow the user to either go back and cancel the transaction or go forward and pay. As a part of your eCommerce Website design, keeping the checkout process transparent and easy will do the trick.

• Shorter Load Time - Because Time is Money!

None of the consumers have got the kind of time to sit back and patiently wait for your site to load. If your site load time is more than 4 seconds, chances of it getting abandoned are high. And this directly hurts your conversion rates. What’s even worse is that those visitors may never return to your site in the future. Therefore, make sure that the load time of your site is as short as possible.

• Error Messages Must be Clear and Understandable

If a product is not in stock or can only be bought in the specified quantity, do let the customer know.   Still, if some error persists during the checkout, it must be made visible to the customer in a clear way. Nothing is more annoying than not being able to purchase a product without even knowing the reason behind it. Using color coding is a great way to highlight your error messages and make them comprehensible. Placement of these error messages must also be favorable, preferably above or next to the product.

• Include an auto-complete search functionality

Having an auto-complete search functionality for your search box is a plus point. Besides automating the search feature on your website, providing suggestions, just like Google does, is always helpful. This will improve the user experience by making searches simple and faster. Which is good for you in terms of getting conversions.

Besides getting these pointers implemented in your site, it is also important to carry out regular testing. Ensuring proper functioning of these additions must be a priority. While we are on eCommerce Website design, content also plays a significant role. Employing a CMS Web Design is a smart choice for managing and maintaining the content on your website and thus, the overall design.

Looking for eCommerce Website design experts to help you amp up the user experience of your shopping website? Your search ends here. Our professionals employ the best techniques, including CMS Web Design, to make your website stand out. Just write to us at info@suntecindia.com to get started.  

4 Significant Benefits Of Amazon Product Management

In today’s digital world, organizations are more cautious about utilizing their resources optimally and increasing efficiency in product development. With Amazon growing at a fast pace, more and more organizations are going a step ahead by opting for Amazon Product Management services. In fact, these services have become imperative for organizational growth in a dynamic environment.

Here are some of the key benefits:

• Opportunity to collaborate with Marketing Personnel

Every eCommerce business must work closely with the marketing team. On one hand, the product management team will add value to the product, and on the other hand, the marketing team will effectively run campaigns to sell the product to the target audience. Increasing dialogue between the two teams will definitely bring synergy in determining new target markets for the existing products and also sort all the new challenges pertaining to new product development and the target groups. Synchronization of efforts will make the process fool-proof.

• Reduction in risk of product failure

An effective Product Management calls for an in-depth market scanning and a systematic plan of action. When adequate planning is involved in the product development stage, there is less risk of product failure. And when you have a reliable plan that involves thorough market study and a professional product copywriter to take care of the product content part, your business will surely climb up the success ladder.

• Aligning new market scenarios with key business objectives

Handling all the product-related setbacks and carrying out an effective plan for product launch is extremely vital. The intent is to solve the market problems pertaining to new product development and launch and align the solutions with your business objectives. If in case the new product does not meet the business objectives as per the market research and analysis, then one should always discard it or de-prioritize it from the plan of action.

• Future-proof organizations with Amazon Product Management

Effective management of products is necessary for the long-term functioning of any online business. It has a unique position in every organization. The product managers coordinate with the key stakeholders to infuse value into products for long-term success. When you choose Amazon for managing your products, your online business will grow as Amazon expands. So dive into the sea of opportunities on Amazon and take your business to the next level.

No matter what business you choose, product management will always matter. Its importance lies in increasing online presence. and boosting user experience.

you are interested in updating your product catalog or wish to optimize the content, Amazon product management services are what you should look for. SunTec India can skillfully handle all the major eCommerce platforms for managing products. Get started by simply dropping a line or two at info@suntecindia.com to take it further.