With digital publishing gaining momentum with each passing day, various companies are making use of interactive ebooks to entertain and educate their audiences. Infused with interactive multimedia elements, the modern-day ebooks are all set to revolutionize the online digital publishing game by offering out-of-the-box innovative elements to both content creators and content consumers.
Now, let us check out the top 4 pitfalls that business owners need to avoid in order to make the most of interactive ebooks -
#Pro Tip 1: Get Rid Of PDF Format
While writing content for books, magazines or brochures on the digital platform, there are a lot of constraints of PDF which one has to face. Therefore, the very first thing to do while developing an interactive ebook is to let go of PDF. Instead, think about how you can tell your story with the help of images, videos, audio, and animations. Moreover, as the structure of PDF doesn’t translate well to the web, EPUB is considered as the best format for ebooks.
#Pro Tip 2: Don’t Make A Verbose Copy
Readers have a short attention span. Which is why they prefer reading a concise text instead of a lengthy one. Yet, if the ebook is interactive and conveys a rich and valuable story with the help of images, videos, GIFs, animations etc., then it would certainly pique the interest of the viewers. In fact, according to creative interactive ebooks experts, readers wouldn’t even mind reading an extensive ebook as they are getting layers and layers of information without the usage of thousands of words.
#Pro Tip 3: Brainstorm Visual Aspect First
Unlike a static ebook, the creation process of an interactive ebook should be entirely different as graphics and design are elemental to the story you want to convey. In other words, before the ebook is written, it is necessary to finalize the visual concept of the topic. You can give an outline of your written content to your online digital publishing creative team so that your team can research visuals and wire-frame a design. Together, you can pair visuals, audio and the copy in such a way that it most effectively tells the story.
#Pro Tip 4: Never Skip A Call-To-Action
Do not leave your audiences wondering at the end of the text as to what they are supposed to be doing. You need to lead them in the right direction by providing a clear ‘Call-to-action’ button. The placement of the CTA depends entirely upon you. You can use a persistent CTA as a part of the footer/header element, pop-up CTAs which appear after a certain amount spent on the piece of content or CTAs which appear in their own sections.
The process of creating interactive ebooks does include various rules that static ebooks follow, but not all of them. Therefore, in order to embrace the creative freedom in a suitable manner, an expert ebook creator needs to be hired.
SunTec Digital offers unmatched digital publishing support for creating an interactive ebook. Are you in lookout of an expert ebook creator? Need a creative nerd to work on your project? Drop a mail at info@suntecdigital.com to get started soon.