Furniture continues to be on an improving note in terms of eCommerce with soaring sales each year. In 2015, Furniture revenue from ecommerce amounted to $ 26.7 billion in the US, according to an infographic from ThoughtShift. Brick and mortar stores are important players in the furniture industry but with increasing number of online shoppers, these stores are in need of stepping up in order to sell more. With Amazon’s aid various retailers are gaining traction, but then comes the issue of product certainty which needs to be improved to gain more customers.
Importance of clarity for furniture items
It is difficult to convince online visitors with generic product images of furniture. Being a commodity to try and observe and a strong catalyst for artistic expression, furniture images need to reflect substance, context and durability.
Using product image editing to create an illusion of “flashiness” is plain misleading and something that visitors would simply ignore. An image of furniture that lives up to the expectation of viewers places focus on the true value of the item.
Product images need a finishing touch
When it comes to creating productive images that bear the ability to motivate visitors, some store owners may face trouble. A lot of investment goes in making professional photography arrangements for furniture.
In case the retailer sells via Amazon, all the product image guidelines are to be strictly followed. Some images show slight color variation which needs to be rectified. Some parts of furniture require highlighting, especially the finishing and texture as a buyer is naturally concerned about such factors. Also for online furniture outlets that provide customization for furniture selections, there is a need to provide different personalized effects on furniture articles.
For such requirements, photo editing services are the only logical way out. Furthermore, on certain occasions some pictures tend to be grainy or blurred and obscure important details of a product. Re-shooting such images is a costly affair so having such images edited is a much better alternative.
Furniture image retouching is an effective solution
Photo editing services especially furniture image retouching can help achieve every enhancement need with minimum investment. Everything from removal of minor blemishes, red eye reduction and color correction to custom texture application can be managed with its help. Product images can be made more presentable and detailed, bringing to light every single feature of a furniture item that the buyer needs to see.
The importance of useful product images can be estimated from a stat from the above cited infographic that 8 out of 10 customers purchase furniture online. In that context furniture image retouching is a simple and effective low-cost solution for furniture retailers to enhance their online sales.
SunTec India provides premier image editing solutions for businesses from various industries. For any queries or quotations feel free to drop an email at info@suntecindia.com
