The number of product searches conducted on Amazon supersede Google by 3 times. However, making your presence count on Amazon is not easy as it seems! You can resort to Amazon Product Management Services for enjoying the benefits of expertise.
Experts hold your hand right from the onset of product listing and offer a gamut of services including:
1. Product Page Optimization- Since there is no dearth of similar products on Amazon, making your products stand out in the clutter requires optimization. Specialists adhere to the various aspects of A9 algorithm, (Amazon’s internal search engine) to improve the ranking of your products.
2. Catalog Management Services- It involves adding, deleting and updating products on daily basis. It constitutes the lengthiest part of product management including activities like:
- Product Categorization-When your product is listed in the wrong category, the likelihood of getting found decreases significantly. Experts ensure that your products are listed in the relevant category and have suitable tags and meta- tags.
- Product Title and Description- Content pertaining to products should have an appropriate blend of information and persuasion. Also, keywords are strategically embedded in it for enhancing the visibility of your products.
"A product description copywriter helps in answering questions that pop-up in the mind of a buyer thereby motivating them to purchase".
- Product Images- “A picture is worth a thousand words”, holds true in case of eCommerce where buying prospects do not possess the advantage of physically examining the product. While uploading images, it has to be ensured that they are not only visually appealing but comply with the Amazon’s stringent image guidelines.
3. Order and Inventory Management- Experts help in effortlessly tracking the availability status of products, manage orders and process refund/return.
4. Product Review and Rating- Professionals help in getting feedback from customers. Ratings and reviews help in establishing a sense of trust among prospective buyers.
Also, you can get support from experts in customer relationship management, price determination, etc. Not only this, they help in boosting your ‘recent sales’ which can at times serve to be more fruitful than good overall sales.