Furniture Image Retouching - An Indispensable Asset

Furniture continues to be on an improving note in terms of eCommerce with soaring sales each year. In 2015, Furniture revenue from ecommerce amounted to $ 26.7 billion in the US, according to an infographic from ThoughtShift. Brick and mortar stores are important players in the furniture industry but with increasing number of online shoppers, these stores are in need of stepping up in order to sell more. With Amazon’s aid various retailers are gaining traction, but then comes the issue of product certainty which needs to be improved to gain more customers.

Importance of clarity for furniture items

It is difficult to convince online visitors with generic product images of furniture. Being a commodity to try and observe and a strong catalyst for artistic expression, furniture images need to reflect substance, context and durability.

Using product image editing to create an illusion of “flashiness” is plain misleading and something that visitors would simply ignore. An image of furniture that lives up to the expectation of viewers places focus on the true value of the item.

Product images need a finishing touch

When it comes to creating productive images that bear the ability to motivate visitors, some store owners may face trouble. A lot of investment goes in making professional photography arrangements for furniture.

In case the retailer sells via Amazon, all the product image guidelines are to be strictly followed. Some images show slight color variation which needs to be rectified. Some parts of furniture require highlighting, especially the finishing and texture as a buyer is naturally concerned about such factors. Also for online furniture outlets that provide customization for furniture selections, there is a need to provide different personalized effects on furniture articles.

For such requirements, photo editing services are the only logical way out. Furthermore, on certain occasions some pictures tend to be grainy or blurred and obscure important details of a product. Re-shooting such images is a costly affair so having such images edited is a much better alternative.

Furniture image retouching is an effective solution

Photo editing services especially furniture image retouching can help achieve every enhancement need with minimum investment. Everything from removal of minor blemishes, red eye reduction and color correction to custom texture application can be managed with its help. Product images can be made more presentable and detailed, bringing to light every single feature of a furniture item that the buyer needs to see.

The importance of useful product images can be estimated from a stat from the above cited infographic that 8 out of 10 customers purchase furniture online. In that context furniture image retouching is a simple and effective low-cost solution for furniture retailers to enhance their online sales.

SunTec India provides premier image editing solutions for businesses from various industries. For any queries or quotations feel free to drop an email at info@suntecindia.com

Amazon Product Management- An Encompassing Solution for Your Amazon Store

The number of product searches conducted on Amazon supersede Google by 3 times. However, making your presence count on Amazon is not easy as it seems!  You can resort to Amazon Product Management Services for enjoying the benefits of expertise.

Experts hold your hand right from the onset of product listing and offer a gamut of services including:

1. Product Page Optimization- Since there is no dearth of similar products on Amazon, making your products stand out in the clutter requires optimization. Specialists adhere to the various aspects of A9 algorithm, (Amazon’s internal search engine) to improve the ranking of your products.

2. Catalog Management Services- It involves adding, deleting and updating products on daily basis. It constitutes the lengthiest part of product management including activities like:

- Product Categorization-When your product is listed in the wrong category, the likelihood of getting found decreases significantly. Experts ensure that your products are listed in the relevant category and have suitable tags and meta- tags.

- Product Title and Description- Content pertaining to products should have an appropriate blend of information and persuasion. Also, keywords are strategically embedded in it for enhancing the visibility of your products.

                     "A product description copywriter helps in answering questions that pop-up in the mind of a buyer thereby motivating them to purchase".

- Product Images- “A picture is worth a thousand words”, holds true in case of eCommerce where buying prospects do not possess the advantage of physically examining the product. While uploading images, it has to be ensured that they are not only visually appealing but comply with the Amazon’s stringent image guidelines.

3. Order and Inventory Management- Experts help in effortlessly tracking the availability status of products, manage orders and process refund/return.

4. Product Review and Rating- Professionals help in getting feedback from customers. Ratings and reviews help in establishing a sense of trust among prospective buyers.

Also, you can get support from experts in customer relationship management, price determination, etc. Not only this, they help in boosting your ‘recent sales’ which can at times serve to be more fruitful than good overall sales.